If you’ve been investigating Affiliate Marketing for long, you’ve probably read (many times) that the money is in ‘The List‘.

Well, that’s partly true. You can have the biggest, most focused list on the Internet, but if you don’t have a quality product or service to promote to your list, then it’s all for nothing.

Let’s assume however that you do have your great product and just need individuals to market it to. The basis for your business is going to be your Website. I won’t go into what you need there, other than to say you’ll want a well-focused, content (original) rich site. Make sure you do your homework on keywords and generating organic traffic. Obviously PPC (Pay Per Click) is a great way to get visitors too, but if you can get many visitors without spending money, it’s a whole lot better.

So, you’ve got your product/service/site etc. Your visitors are obviously interested in what you’re offering because they searched for it or clicked a relevant link somewhere in the mix.

Here’s the sweet spot…the list and your autoresponder. When the surfer first comes to your site, you must entice them to give you their email address. Obviously we’re not out to use just any method of getting the email address. We want to offer the visitor something valuable in return. Something that will help you build respect and creditability with everyone on your list.

What you offer is beyond what this article is about, but it’s usually along the lines of a free ebook or newsletter. You can also have them ‘opt-in’ via your RSS feed. Some people like receiving the feed via email too, so make sure that’s an option.

Now, the product that makes all of this possible….AWeber. This product is the best at what it does, period. They’ve been around for over 10-years, and really know the business. What AWeber does is allows you to add a tiny bit of code (the form) to your site that collects the email address (and name), thus constructing your list.

After the intial form is filled in, an automated process can begin, where the user is emailed a link for their download/confirmation, and then subsequently. You can have the automation set up to send emails at predetermined intervals, or just when you initiate it.  If you don’t have a newsletter that’s published regularly, that’s no problem.

I won’t try to cover all the possibilities here, but it’s a very simple principle, and I’m sure you can see the value in the list, and at least as importantly, the automation that AWeber offers. You can sign up for a free trial and check the system out to see the value it will add to your online business.

Just imagine what the process would be manually. People use to even use this bulk mailing (and still do to some extent) with the ‘snail mail’ postal system. You’ll have a massive amount of potential for earnings available to you with the combination of your list and the automation, ease of use and power of AWeber.

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