If you’re doing PPC advertising, this is probably the best news that you’ve had to date. KeywordSpy.com has a product that is second to none in the field of Pay Per Click marketing.

There’s quite a few reputable keyword research tools available. There’s even some free ones that are pretty good, but Keyword Spy goes one step beyond helping you to come up with some great keywords. It’s lets you see what the competition is using for keywords also.

Personally, I ‘almost’ feel like there could be an element of being slightly shady, but then I thought…this is done every single day in the business world. When an advertiser sees what’s working for another company, you can bet that they’re going to use the same tactics. It’s just always been a bit different in the PPC world because your competitors keywords weren’t normally accessible.

I won’t go into detail about the different options at KeywordSpy.com, except to say that they have a package for just tracking your competitions keyword, and also a ‘Professional’ package that includes research and tracking.

Oh, they also have a free trial. It’s been my experience that when a company believes in it’s product enough to offer a free trial, they usually can do what they are offering…and this is awesome. I’m on my way to sign up now.

After not having the best of results with my PPC endeavors, I can see that this is the product that’s going to turn things around for me.