Effective landing pages drive billions in online sales each year. In fact, they’re one of the best weapons in the savvy affiliate marketer’s arsenal. It doesn’t matter if you’re promoting books, home gyms, or exotic cars. Your landing pages are either making you money or wasting your time. But, the high-volume affiliates know
the secrets to creating landing pages that convert. In this article, you’ll discover what these top guns are doing and how you can do the same.
Secret #1: Define The Conversion
The first key in creating a great landing page is to define your goal. Is your goal to have a visitor buy something from your page? Or, do you simply want them to click a link to visit the merchant’s site? Or, do you want them to sign up for your newsletter? Your landing page should have one defined conversion measurement. Only one. If you’re going for the sale, you should not be asking your visitor to opt-in. If you want them to opt-in, you should not be going for a click to the merchant. Focus on one single conversion measurement.
Secret #2: Limit Exit Points
When your visitor arrives on your landing page, don’t give him a reason to leave. Too often, landing pages have links to other areas of the site or worse, to other sites entirely. Your landing page has one job to do: convert the visitor. If you have links going elsewhere, your conversions will decrease. If you absolutely must have links to other areas of your site, put those links in the footer of the page. It’s highly unlikely your visitor will even see them down there.
Secret #3: Don’t Confuse Your Visitor
When people visit your pages, they have a reason for doing so. Sometimes, it’s to find information. Other times, it’s to buy something. Whatever the reason, it’s focused. So, keep your landing pages simple. If you give your visitor anything else than what she’s looking for, you’ll confuse her. Figure out why she’s there and help her. For example, if she typed “treadmill reviews” in Google, don’t send her to a page with treadmill exercises. Give her treadmill reviews. Keep it simple and don’t confuse your visitor.
Secret #4: Happy People Sell
Most affiliate marketers use photos on their landing pages without even knowing why. Using photos can be extremely effective. But, you need to understand the psychology behind their usage to leverage the impact. Here’s how it works. People always want some form of affirmation (even if they don’t admit it). For example, assume you’re promoting debt consolidation services. Someone who needs your help comes to your landing page and sees photos of people smiling and enjoying life. That affirms their decision to use your services (or the services you’re promoting). If you’re going to use photos, use photos of happy people.
Secret #5: Ask For The Conversion
Finally, the most important secret to creating landing pages that convert: asking for the conversion. Some affiliates create stunning headlines, use perfect photos, remove exit points and then fail to ask the visitor to buy, opt-in, or click. You must ask for the conversion. This goes hand-in-hand with not confusing your visitor. They’re on your landing page to do something. Tell them what to do!
Getting Started Creating Landing Pages
Creating a landing page that encourages people to buy, opt-in, or click isn’t magic. Nor does it require a special talent. You merely need to stick to a few fundamentals (including those described above) and get started. Your first few landing pages may fail. That’s how you become better. Soon, by using the tips above, you’ll be able to create effective landing pages that actually convert. The longer you wait to get started, the more money you’ll leave on the table.
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