I remember my first few PPC campaigns. They were, for the most part complete failures. I say ‘for the most part’ because if you’re learning then there’s something good happening…and did I learn!!
When I opened my Adwords, Adcenter and Yahoo accounts, I found some online vouchers from all three and got some ‘free’ money to start with. I did have to put up some of my own money of course, but what I was ‘learning’ with, for the most part, was not out of my pocket. The downside to this was I didn’t really study